After 20+ years in the wedding cake business, the #1 mistake I see talented bakers make is underpricing their wedding desserts.
Not by a little. By a LOT.
I made the same mistake for my first five years. I was working 70-hour weeks, creating stunning wedding cakes... and barely making minimum wage.
The problem? I only calculated ingredient costs. I forgot about:
- My time (hundreds of dollars per cake)
- Overhead (equipment, utilities, insurance)
- Marketing costs (to get each booking)
- All the "free" consultations, emails, and delivery time
When I finally calculated my TRUE costs, I was shocked.
I was charging $450 for wedding cakes that cost me $700 to create.
I was literally paying couples $250 to let me work 12 hours.
Once I understood real pricing for my cake business, everything changed. I went from stressed and broke to profitable and sustainable.
This calculator is the exact formula I use today to price every wedding cake.
It accounts for EVERYTHING. Not just ingredients.
Download it free and see what you should actually be charging.
GET THE FREE CALCULATOR
P.S.
If you're curious about building a complete wedding cake business (pricing, consultations, marketing, scaling), I have a comprehensive blueprint. But start here with pricing—it's the foundation everything else builds on.